“AdWords is a money pit”. I hear that a lot from people who are cynical about their experience with AdWords. They spend a lot of money yet do not see any sales as a result. And I agree that it can be a money pit when it’s not monitored closely. Advertisers who set up an account, then barely look at it will find themselves maxing out their budget very quickly with little to show for those dollars spent. But when your Adwords Budget is monitored and optimized, AdWords has the potential for great results for advertisers – both for online and brick and mortar store. The major concepts to learn and manage so AdWords does not become a money pit is the daily budget, bid strategy, keyword costs, and conversions. Interested in learning more? Read the full post at ASPE-ROI.com.