Yes, Google Plus does seem to be yet one more social media account I don’t have time for, so I was interested in hearing what Google reps had to say about it at a recent Googlefest.
There were a few main takeaways …
- Use Circles for targeted marketing. If you have a group that’s only interested in one area, it’s a way to make sure the right message is going to the right people.
- Consider hangouts to collaborate with other Google Plus user.
- Add a +1 button on your web site to improve your search rankings. A Google search on “Google plus and search ranking” will present a number of articles going in depth on this topic.