When you look at data in your analytics account, you can see which pages visitors are viewing on your web-site. If you see a large number of people going to your volunteer sign-up page, that’s a good thing, right?
Well, maybe not. It’s possible to have a lot of people visit your volunteer page yet not compete your sign-up form. What you want to look at is how many people have completed the form compared to how many visited the page. Looking for a difference in these two numbers can help you examine potential issues, such as requesting too much information from potential volunteers.
To see a more complete picture, find the web address where your visitor lands after completing your form. For example, it could be www.yoursite.com/volunteerthankyou.html. Once you find that page, add it to your account as a goal so you can measure this conversion. You may need help from your webmaster to set this up. The main point is understanding that visiting a page and completing an action on that page are two different hings.