Hubspot recently offered a free webinar on website redesign. The entire recording is definitely worth watching. In this post, I want to highlight some of their tips for a successful site whether you are redesigning or simply getting started.
A very important key to success is getting found. To do that, you need to create content and refresh it regularly. Refreshing your content will result in more attention from search engines.
Also, think about different types of content, such as a blog, video, and photos. A small nonprofit will definitely not want to try implementing all these things at the same time. Think about what is doable for your organization.
Once a visitor comes to your site, consider ways to “convert” them. Having some type of call to action on the landing page will allow you to capture information by having visitors fill out a form, or responding to short survey. For example, there is currently a link on Coastal Community Foundation’s home page, inviting feedback on the Annual Report as a call to action.
Finally, you want to be able to measure something. Before developing your site, think about your goals and desired statistics. For example, if your organization is seeking members, you probably want your membership page to be prominent on the site and make it easy for people to become members. It may be helpful to know how many people visited the membership page of your site, but did not become members.
If you want to learn more about a successful website and tips for redesign, take the time to check-out Hubspot’s webinar and slides.