Start Something That Matters by Blake Mycoskie (Book giveaway!)

Success is not defined by status and money.  For Blake Mycoskie, the founder of Tom’s Shoes, success is defined by making a difference in the world. Although his company is for-profit, he practices philanthropy by giving away a pair of shoes to a child in need for every pair sold.  

One reason Tom’s Shoes does so well is because they tell a story that reaches people at an emotional level.  Although we frequently forget facts, we tend to remember stories.

You don’t need to follow in his ‘shoes’ and form a brand new company to find your story.  Starting something that matters doesn’t necessarily mean quitting your day job and jumping into a whole new venture.  Simply look around your community for a place to start.  

To get started and find inspiration, read success stories of other people who are working in your field of interest or are simply doing great work .  Anything you do to can help even one person is important.  Change your mindset and simply start by watching out for ways to give.  You can probably do more than you think.

FREE BOOK GIVEAWAY: I was lucky enough to be selected in the “Books for Bloggers” program so I have an extra copy of the book to give away.  Here’s what you have to do…   In the comments, tell me of a time that you – or someone in your life – started something that mattered.  I’ll randomly pick someone on December 7th 2011 and will ship the book anywhere in the US at my expense.  Good luck!