Being social is also about valuing the input of other people. Use the information you collect from your community and be ready to change based on the input you receive. Respond to ideas and view outside innovation as a collaborative resource, not a threat.
This book is definitely not about social media tools. Someone new to social media may want to start with one that gives a 101-overview. However, once you are using the tools, Libert’s book will help you use them the right way.