Social Media Across the Funnel: Awareness and Interest (Part I)

Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which has a place for social media. I recently write a post about using social media to raise awareness and interest. You can read the full post at and stay tuned for Part II.