Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which has a place for social media. I recently write a post about using social media to raise awareness and interest. You can read the full post at Supermetrics.com and stay tuned for Part II.
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