Should I bother with AdWords?

AdWords vs SEOIn a word, yes – AdWords is worth the investment if done properly.  Search Engine Optimization – the process of getting your website ranked organically – is something everyone should do regularly to show up in natural search results.  However, it’s not a one-time thing.  The search algorithm can change so even with great SEO, you’re not always guaranteed that first page listing.

With AdWords, you develop a very targeted strategy.  You can specify the geographic area as well as any special promotions or landing pages you want to emphasize.  A solid online marketing strategy will include both elements.