In a word, yes – AdWords is worth the investment if done properly. Search Engine Optimization – the process of getting your website ranked organically – is something everyone should do regularly to show up in natural search results. However, it’s not a one-time thing. The search algorithm can change so even with great SEO, you’re not always guaranteed that first page listing.
With AdWords, you develop a very targeted strategy. You can specify the geographic area as well as any special promotions or landing pages you want to emphasize. A solid online marketing strategy will include both elements.
