SEM for the brick-and-mortar world of B2B

Image designed by Quarry

We live in a digital world where location does not seem to matter. People work remotely. Shop online. Connect with friends digitally. They rarely need to go to a physical store anymore. But physical offices, warehouses and retail locations still play a major role in B2B categories. In a recent post I wrote for Quarry, I’ve highlighted ways to use SEM campaigns to target specific locations. You can read the full post at