Reach Target Audiences with Google Analytics and AdWords

Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists.

You have loyal customers and prospects that are deciding whether or not to buy from you. With the right bidding options, you can adjust your bids and strategy for a specific audience.

Read my full post on the Supermetrics blog for tips on using AdWords and Analytics together for targeted ads.