PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with advertising on Google, it is also available for other channels such as Facebook, Instagram, Bing and more. Read the full guide on Supermetrics.com,
PPC Marketing: The Ultimate Guide for Digital Marketers
