GTM Examples
For this site, there are multiple places for a visitor to request information. Backend data was not readily available so this solution allows the client to track intent based on a ‘submit’ click. It also indicates where visitors came from and the pages where they stopped to request information.
There are a number of reference documents on a Google Drive for this website, requiring outbound clicks to be recorded.
With a Click URL for drive, the client can see when someone clicks out to a drive file.
The corresponding tag for this trigger records the click_text parameter to pull the file name.
With a RegEx for the telephone CSS selector, all telephone link clicks are tracked. Since this client has multiple phone numbers, adding an event parameter for the link_url tracks which phone number the user clicked. To see this data, the custom dimension of link_url was added to GA4.
This content rich site has white papers available on many pages. This tag and trigger set up tells us when someone clicks on a white paper (versus a different type of document), where the visitor came from, the page where the click happened, and the name of the specific white paper.
Looker Studio Examples
A drop-down menu made it easy for this client to look at the source and medium for all events or specifically the “key events” counted as conversions.
There were multiple places for a visitor to request information from this site.
By including page path, the client could see where the visitor was when they made the decision to submit the form.
This simple dashboard updates automatically and is especially helpful at year-end.
The total budget for this campaign was $14,400 for the year.
At the time of this view, $444 had been spent towards the beginning of the month so adjustments could be made as needed.
Sometimes clients do not care about the detail. They simply want the big picture month-to-month.
This report is always up to date with the key metrics.