Interested in learning very basic information on Google Analytics? View the free videos below to help you get started.

Need to go a little deeper? Get in touch!

PART 1

Introduction

Unit 1 Welcome!
Unit 2 Introduction to Web Analytics

PART 2

Audience

Unit 1 Audience – Demographics & Interests
Unit 2 Audience – Location
Unit 3 Audience – New vs Returning Visitors
Unit 4 Audience – Mobile Traffic

PART 3

Acquisition

Unit 1 Acquisition – Direct Visitors
Unit 2 Acquisition – Referral Traffic
Unit 3 Acquisition – Social Media
Unit 4 Acquisition – Organic Traffic
Unit 5 Acquisition – Paid AdWords Campaign
Unit 6 Acquisition – SEO

PART 4

Behavior

Unit 1 Behavior – All Pages
Unit 2 Behavior – Landing Pages
Unit 3 Behavior – Exit Pages

PART 5

A few more things

Unit 1 Conversions – Goals
Unit 2 Filters
Unit 3 Thanks and Goodbye!