Tina offers customized google analytics classes based on the needs of your employees — from beginner to advanced. Classes are offered both online and in-person and range from one to six hours, depending on the need of the company. A manual for each participant is included.
Course Goals
- Track and measure online success
- Interpret reports relevant to your role
- Drilling down for targeted data
Topics include
Overview
- How Google analytics works
- Filters
- Profiles
Data
- Key metrics
- Dashboard
- Navigation
Visitors
- Demographics
- New vs. Returning
- Device preferences
- Social
Analyzing
- Segmentation
- Trends
Conversions
- Goals
- Funnels
Traffic sources
- How do people find you?
- Referring (includes PPC)
- Direct
- Organic