Tina offers customized google analytics classes based on the needs of your employees — from beginner to advanced.   Classes are offered both online and in-person and range from one to six hours, depending on the need of the company.   A manual for each participant is included.

Course Goals

  • Track and measure online success
  • Interpret reports relevant to your role
  • Drilling down for targeted data

Topics include

Overview

  • How Google analytics works
  • Filters
  • Profiles

Data

  • Key metrics
  • Dashboard
  • Navigation

Visitors

  • Demographics
  • New vs. Returning
  • Device preferences
  • Social

Analyzing

  • Segmentation
  • Trends

Conversions

  • Goals
  • Funnels

Traffic sources

  • How do people find you?
  • Referring (includes PPC)
  • Direct
  • Organic