Google Tag Manager puts all of your tracking into one interface so the burden on your IT team is reduced. Once it’s set-up, data collection is easier, but the key is to have it set up properly.
We’ll work with your IT team during set-up to ensure tracking code is implemented and will connect with your marketing team to discuss your goals for data collection. This includes Event Tracking for key events (such as button clicks) that are not built-in to Google Analytics.
The implementation is managed from start to finish and includes instruction on how to use it.