As a Google Partner and Analytics & Ads Qualified Consultant, the majority of my work is in the Google space.
A comprehensive Google Analytics audit is done with a checklist based on the following data points and the resulting report will vary based on your exact data.
Tracking Code
- Incorrect Code
- Missing Code
- Code Placement
- Advertising Reporting
- Social Tracking
Account Configuration
- User Access
- Referral Exclusion
- Cross-Domain Tracking
- Hostname in URLs
- IP & other Filters
- Rewriting URLs
- Default Views
Data Integrity
- Raw View
- Combined Data
- Spam & Bot Traffic
- PPC Sessions tracked as Organic
- Exclusion of Query Parameter
- Minimizing (not set) data
- Signs of Data Scraping
- High/Low Bounce Rates
- Use of Annotations
- Personally Identifiable Information
- Google Ads Tagging Override
Metrics
- Campaign Tagging
- Email Link Tagging
- Event Tracking
- Use of Custom Dimensions/Variables
- Use of Custom Metrics
- Data Imports
- Use of Remarketing
- User-ID
- Use of Site Search
- Content Grouping
- Channel Grouping
- Segmenting Paid Search
- Paid Campaign Landing Pages
Conversion Tracking
- Macro Conversions
- Micro Conversions
- Outdated Conversions
- Funnels
- Ecommerce
- Enhanced Ecommerce
Account Linking
- Ads
- AdSense
- Search Console
The premium audit is a one time fee of $1,600, half paid at the start and half paid when the report is delivered. Inquire about availability.