As a Google Partner and Analytics & Ads Qualified Consultant, the majority of my work is in the Google space.

A comprehensive Google Analytics audit is done with a checklist based on the following data points and the resulting report will vary based on your exact data.

Tracking Code

  • Incorrect Code
  • Missing Code
  • Code Placement
  • Advertising Reporting
  • Social Tracking

Account Configuration

  • User Access
  • Referral Exclusion
  • Cross-Domain Tracking
  • Hostname in URLs
  • IP & other Filters
  • Rewriting URLs
  • Default Views

Data Integrity

  • Raw View
  • Combined Data
  • Spam & Bot Traffic
  • PPC Sessions tracked as Organic
  • Exclusion of Query Parameter
  • Minimizing (not set) data
  • Signs of Data Scraping
  • High/Low Bounce Rates
  • Use of Annotations
  • Personally Identifiable Information
  • Google Ads Tagging Override

Metrics

  • Campaign Tagging
  • Email Link Tagging
  • Event Tracking
  • Use of Custom Dimensions/Variables
  • Use of Custom Metrics
  • Data Imports
  • Use of Remarketing
  • User-ID
  • Use of Site Search
  • Content Grouping
  • Channel Grouping
  • Segmenting Paid Search
  • Paid Campaign Landing Pages

Conversion Tracking

  • Macro Conversions
  • Micro Conversions
  • Outdated Conversions
  • Funnels
  • Ecommerce
  • Enhanced Ecommerce

Account Linking

  • Ads
  • AdSense
  • Search Console

The premium audit is a one time fee of $1,500, half paid at the start and half paid when the report is delivered. Inquire about availability.