As a Google Partner, Google Developer Expert, and Analytics & AdWords Qualified Consultant, the majority of my work is in the Google space.

A comprehensive Google Analytics audit is done with a checklist based on the follow data points and the resulting report will vary based on your exact data.

The below list includes the top-level items addressed in the premium analytics audit.

Audits are typically completed within seven (7) business days.

Tracking Code

  • Incorrect Code
  • Missing Code
  • Code Placement
  • Advertising Reporting
  • Social Trackig

Account Configuration

  • User Access
  • Referral Exclusion
  • Cross-Domain Tracking
  • Hostname in URLs
  • IP & other Filters
  • Rewriting URLs
  • Default Views

Data Integrity

  • Raw View
  • Combined Data
  • Spam & Bot Traffic
  • PPC Sessions tracked as Organic
  • Exclusion of Query Parameter
  • Minimizing (not set) data
  • Signs of Data Scraping
  • High/Low Bounce Rates
  • Use of Annotations
  • Personally Identifiable Information
  • AdWords Tagging Override


  • Campaign Tagging
  • Email Link Tagging
  • Event Tracking
  • Use of Custom Dimensions/Variables
  • Use of Custom Metrics
  • Data Imports
  • Use of Remarketing
  • User-ID
  • Use of Site Search
  • Content Grouping
  • Channel Grouping
  • Segmenting Paid Search
  • Paid Campaign Landing Pages

Conversion Tracking

  • Macro Conversions
  • Micro Conversions
  • Outdated Conversions
  • Funnels
  • Ecommerce
  • Enhanced Ecommerce

Account Linking

  • AdWords
  • AdSense
  • Search Console

The premium audit is a one time fee of $900. Once payment is received and I have access to your account, I can provide a date for your report.