Do you know what to measure on your website and how to use the data available in Google Analytics? Google Analytics is an extremely robust tool for measuring what’s happening with your web traffic. However, it can also be overwhelming and very easy to drown in data. Some things to look at are:
- Who visited your site?
- How did they get there?
- Which traffic sources bring quality visitors?
- Did they successfully complete an action?
- What pages did they view?
We’ll work with you to make sure you have the data you need for making better decisions about your online presence. And it’s okay if you “don’t know what you don’t know”. You only need to provide the primary goal of your business (generate phone calls, completion of a contact form, etc..) and we’ll look at your account with a critical eye to search for potential problems.
We don’t just provide reports. We provide recommendations. Based on the data, we’ll talk about potential changes for your website and strategies needed to meet your marketing goals.