Content Strategy


Utilizing Google Search Console data and Google Analytics to understand current organic performance and highlight what to change on the website or with the overall strategy. Includes reviewing technical SEO factors on the site which could negatively impact ranking.


  • Identify target audience
  • Review visitor behavior
  • Create and monitor site goals
  • Set-up conversion tracking
  • Increase ROI
  • Decrease acquisition costs
  • Segment audiences for remarketing
  • Analyze response by channel
  • Review technical SEO factors which include the following
    • Keywords
    • Search queries
    • Site metrics
    • Backlinks
    • Crawl Stats
    • Sitemaps
    • Page tags
    • Img Alt Tags
    • Mobile friendliness
Available as a one-time audit or ongoing monthly service.
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