Offers, Messages and Metrics Along The Customer Journey

Offers, Messages and Metrics Along The Customer Journey

Your brand’s offers and messaging should vary based on where people are in the customer journey. The newbie who just heard of you will – hopefully – receive a different offer and messaging than the long time customer. And what you measure will also vary. Read my full post at Supermetrics.com to see examples of messaging, offers, and metrics across the customer journey.