Not sure if you have Google Analytics access?

As the expiration date for new data in Universal Analytics is rapidly approaching, there’s a number of people freaking out about Google Analytics 4.

In recent conversations about this with smaller organizations, I’ve heard the following:

  • I don’t know who has access to our existing analytics account.
  • I’m not sure if I have access to it or not.
  • I tried logging in with my work account, but got an error message.
  • I have no idea who our administrator is for analytics.

If any of that resonates with you, the below video should be helpful.

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