As the expiration date for new data in Universal Analytics is rapidly approaching, there’s a number of people freaking out about Google Analytics 4.
In recent conversations about this with smaller organizations, I’ve heard the following:
- I don’t know who has access to our existing analytics account.
- I’m not sure if I have access to it or not.
- I tried logging in with my work account, but got an error message.
- I have no idea who our administrator is for analytics.
If any of that resonates with you, the below video should be helpful.
