Overspending in AdWords is easy to do. If you don’t monitor the results, it does not take long before you view your paid search dollars as a big money pit. But it’s also possible to under-spend. I have a post on Supermetrics on how to avoid either of these things happening. You can read the full article on their website.
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- Marketing Highlights from the Google Expert Summit in Canada
- YouTube TrueView for Action: Maximize Your Advertising Impact
- What You Need to Know about Google Analytics Multi-Channel Funnels
- Increase ecommerce conversion rates with segments in Google Analytics