According to Google, TrueView ads are “built on the promise that you’ll only pay when someone chooses to watch your video ad.” Viewers are shown ads that may be of interest based on their demographics, interests, or placements where the ad was viewed and viewers make the choice to engage with your video.
With the number of people on YouTube, it’s definitely a viable platform for advertisers. Once you have your campaign up and running, review some of my tips on Supermetrics for measuring the performance of your YouTube Campaigns.
