Module 1 Introduction
Unit 1 Welcome!
Unit 2 Introduction to Web Analytics
Module 2 Audience
Unit 1 Audience - Demographics & Interests
Unit 2 Audience - Location
Unit 3 Audience - New vs Returning Visitors
Unit 4 Audience - Mobile Traffic
Module 3 Acquisition
Unit 1 Acquisition - Direct Visitors
Unit 2 Acquisition - Referral Traffic
Unit 3 Acquisition - Social Media
Unit 4 Acquisition - Organic Traffic
Unit 5 Acquisition - Paid AdWords Campaign
Unit 6 Acquisition - SEO
Module 4 Behavior
Unit 1 Behavior - All Pages
Unit 2 Behavior - Landing Pages
Unit 3 Behavior - Exit Pages
Module 5 A few more things
Unit 1 Conversions - Goals
Unit 2 Filters
Unit 3 Thanks and Goodbye!