| Module 1 | Introduction |
| Unit 1 | Welcome! |
| Unit 2 | Introduction to Web Analytics |
| Module 2 | Audience |
| Unit 1 | Audience - Demographics & Interests |
| Unit 2 | Audience - Location |
| Unit 3 | Audience - New vs Returning Visitors |
| Unit 4 | Audience - Mobile Traffic |
| Module 3 | Acquisition |
| Unit 1 | Acquisition - Direct Visitors |
| Unit 2 | Acquisition - Referral Traffic |
| Unit 3 | Acquisition - Social Media |
| Unit 4 | Acquisition - Organic Traffic |
| Unit 5 | Acquisition - Paid AdWords Campaign |
| Unit 6 | Acquisition - SEO |
| Module 4 | Behavior |
| Unit 1 | Behavior - All Pages |
| Unit 2 | Behavior - Landing Pages |
| Unit 3 | Behavior - Exit Pages |
| Module 5 | A few more things |
| Unit 1 | Conversions - Goals |
| Unit 2 | Filters |
| Unit 3 | Thanks and Goodbye! |
