Module 1 |
Introduction |
Unit 1 |
Welcome! |
Unit 2 |
Introduction to Web Analytics |
Module 2 |
Audience |
Unit 1 |
Audience - Demographics & Interests |
Unit 2 |
Audience - Location |
Unit 3 |
Audience - New vs Returning Visitors |
Unit 4 |
Audience - Mobile Traffic |
Module 3 |
Acquisition |
Unit 1 |
Acquisition - Direct Visitors |
Unit 2 |
Acquisition - Referral Traffic |
Unit 3 |
Acquisition - Social Media |
Unit 4 |
Acquisition - Organic Traffic |
Unit 5 |
Acquisition - Paid AdWords Campaign |
Unit 6 |
Acquisition - SEO |
Module 4 |
Behavior |
Unit 1 |
Behavior - All Pages |
Unit 2 |
Behavior - Landing Pages |
Unit 3 |
Behavior - Exit Pages |
Module 5 |
A few more things |
Unit 1 |
Conversions - Goals |
Unit 2 |
Filters |
Unit 3 |
Thanks and Goodbye! |