Are you advertising on YouTube? If so, that’s great! But do you have any idea how those ads are performing? Is it doing more for your business than just providing the occasional view?
After ads have been running for a while, take a look at how specific placements are performing for you. You may discover that some do not provide quality traffic and need to be removed. Some end up be a great place to build an audience while others tend to bring in one-time visitors. Just as with Search and Display Campaigns, you have to optimize along the way. Read my full post on optimizing at ASPE……..
