How to Measure Behavior with Google Analytics Cohort Analysis

A Cohort Analysis is worth exploring if user retention is a key metric on your site since this feature measures behavior over time.

If you see a significant increase in traffic, this helps you determine if a cohort is responsible for the majority of that change.  You can also determine if a specific group completed an action on your site after their initial visit.

My post on ASPE-ROI will walk you through use case scenarios for cohorts.