How Google helps you target more profitable B2B customers

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Did you know that, according to IBM, the amount of data in the world increased by 900% over the last two years? And with that onslaught of data, we now have new technologies—powered by machine learning, artificial intelligence and pattern recognition—to provide us with insights into how people search online.

If you can get beyond the “creepy” factor, you’ll realize how these data, combined with tools from Google, help us as marketers better target advertising to a B2B audience. Learn more in my Fresh Ideas post for

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