This is a presentation from Geekend 2011 where I talked about managing the mountains of data available in Google Analytics. It’s 40 minutes long if you want to grab a cup of coffee before you get settled in.
- Marketing Highlights from the Google Expert Summit in Canada
- YouTube TrueView for Action: Maximize Your Advertising Impact
- What You Need to Know about Google Analytics Multi-Channel Funnels
- Increase ecommerce conversion rates with segments in Google Analytics
- A How-to Guide to AdWords Attribution Modeling