Measuring content performance is about more than who reads a particular piece of content.
The goal is to build a community and ultimately convert people into customers. As a result, using Google Analytics as a content marketer requires analysis in the context of your business goals to truly be strategic.
Google Analytics provides direction so you can improve on what works and stop what does not work to create better content in the future. But ultimately Google Analytics only measures – content marketers need to analyze the data to inform content strategy.
You can read the rest of the post on the Supermetrics blog.