Google AdWords Custom Affinity Audiences: Strategies for B2B

Google AdWords Custom Affinity Audiences: Strategies for B2B

There is no shortage of ways to reach people through AdWords. With the Display Network reaching 90% of people online and remarketing an option to connect with past site visitors, it seems impossible to escape from Google ads. (Even with the recent changes in ad-blocking on the Chrome browser.)

As marketers, our approach for B2B versus B2C audiences varies slightly from each other, which I’ve discussed in an earlier post at Supermetrics.com. To read my follow up on Custom Affinity Audiences and why they matter for B2B, please visit Supermetrics.com