Google Ads Audit: the Complete Checklist – Part II

Google AdWords Audit: the Complete Checklist – Part IIDid you read my earlier post on auditing an Ads account? If not, I encourage you to start there for a foundation, especially if you have never audited an Ads account.

In that post, I talk about checking your budget, reviewing your campaign structure, checking the number of ad groups, and ensuring your ads have a CTA, among other things.

Once you’ve read that, you are ready for Part II. My full post is available at

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