With Dynamic Search Ads (DSAs), keyword research is not a step in your campaign creation process. Instead Google looks at a search query and says something like: “This search term is related to something on the website so I’m going to show this specific webpage and will auto-generate a headline that’s relevant to the search term entered on Google.com and the website being promoted”.
Visit Supermetrics to read my full post on how to use Dynamic Search Ads and learn why you should include them in your AdWords campaign.
