It’s okay if you’re confused. No one can be an expert in everything. Hopefully, you at least get the concept that it’s important for people to find you online easily. There are a number of experts who specifically help clients improve their web ranking. Fortunately, nonprofits can receive this assistance for free.
MediaCause is a free service started by Eric Facas. He’s using his extensive experience as a digital media strategist to benefit nonprofits. MediaCause works by matching nonprofits and volunteers to work on improving SEO and SEM for the nonprofit. Once you’re registered and accepted as a nonprofit, you’ll have templates which will help define your need for a volunteer.
Are you already an expert in SEM or SEO? Then perhaps you’d consider volunteering. Either way, take a look at their web-site and at the very least, help spread the word.