Design Thinking for Marketers: The Value of Iteration

What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the marketing channels, promotional offers, and brand messaging. It may have more – or less – than these components, but they are similar components in many marketing plans. Another common feature is that it’s an annual marketing plan. Once it’s written, it’s used for the rest of the year. It’s time for marketers to consider an iterative approach to marketing.

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