Design Sprint

What is a Design Sprint?

A design sprint is a process for solving a specific problem and uses a 360 view of your organization. It was developed at Google Ventures to quickly design, prototype, and test ideas. With input from 5-7 members of your organization, a facilitator – your Sprint Master – helps you address a specific challenge within the course of a week.

Since sprints last up to five consecutive days, they take time away from day-to-day jobs, but the up front investment keeps you from spending resources on the wrong things. You’ll have confidence that your time and effort matters.

A Design Sprint may be the best next step if you:

  • Have identified an internal problem that needs to be solved
  • Are considering a high stakes investment
  • Need to modify/deliver a specific service or product
  • Have an idea that needs to include people from multiple areas of your organization
  • Are worn out from committee meetings with nothing actionable 
  • Have a group of 5-7 cross disciplinary team members who can commit to a sprint. (A professional designer is great-to-have during the sprint, but not required for this process.)

The traditional design sprint occurs over five days.

The revised model, offered by 360 Internet Strategy, is shortened and includes some independent work rather than full five days as a team. There is also some prep work that will be explained by your Sprint Master. Please see below for an overview of  the daily schedule:

  • Monday: 10:00am – 3:30pm – Onsite, working as a group with an in-office lunch
  • Tuesday: 10:00am – 12:30pm – Onsite, working as a group
  • Wednesday: Some independent work (with Sprint Master guidance as needed)
  • Thursday: Some independent work (with Sprint Master guidance as needed)
  • Friday: 10:00am – 12:00pm – Onsite wrap-up

Alternatives to a five day sprint:

If you decide a five-day sprint is not right for you after reading the below, consider a brand sprint or a shorter remote sprint.

Here’s what’s needed during the sprint:

  • Conference room with whiteboard and/or flip charts
  • Laptop and projector hooked up (or ability to connect a Chromebook)
  • Team members (5-7) committed to the process
  • Onsite (light) lunch for your team on Day 1
  • Active participation 
  • Willingness to try something new
  • A device free zone
  • Lots of coffee!

What use a Sprint Master/facilitator?

  • A facilitator is invested in your organization making progress but is not invested in a specific idea. This keeps the facilitator focused on the process.

What work with Tina Arnoldi?

Tina has worked with businesses and nonprofits, ran a Google funded startup matching tech volunteers and nonprofits and worked as a consultant since 2011. She trained at Google’s Sprint Master Academy in Mountain View and is a Certified Sprint Master.

As a former therapist, she brings empathy and active listening skills to her sprint. Tina also describes herself as Type A who has wasted too much time in meetings with no real purpose. This is why she runs sprints with groups that are motivated to get something done – such as testing messaging, clarifying mission, or developing an app. 

Interested in learning more?

You can set up a free 15-minute phone consultation to ask questions about the process. You may also want to view the Design Sprint Inquiry form to see the initial questions.

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