Although far from perfect, there is some interesting data available in the demographics and interests reports in Google Analytics. Check your account to make sure this data is being collected, but make sure you understand the limitations before you through a bunch of marketing dollars at the findings. Learn more ….
- Google Sheets vs Excel: Which is better for digital marketing?
- Marketing Reporting Software: 15+ Digital Marketing Tools for PPC, SEO, SEM, Web Analytics, Visualization & BI
- Marketing Reporting Best Practices: 14 Tips To Create Digital Marketing Reports Your Manager And Clients Will Love
- Create Actionable PPC Reports in 9 Steps
- 8 Ways To Improve Local SEO For Your Business