Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of 1.9 billion users a month on YouTube that may be interested in what you offer. Read…
Measuring the Performance of Your YouTube Campaign: Google Analytics and Adwords
Are you creating content on YouTube? Do you want to reach an audience beyond your current subscribers? If so, it may be time to consider a paid AdWords campaign for your videos. Once your AdWords for YouTube campaign is running, there are a number of metrics available to help determine…
Measuring the performance of your YouTube Campaign: Tips
According to Google, TrueView ads are “built on the promise that you’ll only pay when someone chooses to watch your video ad.” Viewers are shown ads that may be of interest based on their demographics, interests, or placements where the ad was viewed and viewers make the choice to engage…