When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and…
Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives…
I’ve received this question from a few clients lately. They’re wondering if they should have multiple domains for their business and my answer is yes – and no. The problem with multiple sites is that you are spreading your content…
Many people dream of starting their own business where they call the shots and pick their work hours. However, in “It’s Your Biz”, Solovic talks about how starting a business is so much more than that. If you’re starting a business…
Your company isn’t the only game in town, so how can you be competitive and stay in business in this economic environment? Trout & Rivken’s book is about the importance of differentiating yourself from your competitors. Trying to be all…
Jim Sterne’s book, Social Media Metrics, goes well beyond the basic metrics of tracking visitors and “mentions” across social media channels. His subtitle is “How to Measure and Optimize Your Marketing Investment”. (If I could add an additional subtitle…
