Solid marketing reporting is about more than displaying numbers. There are best practices for creating reports that are useful for you as a digital marketer, your team, your executives, and your clients. In this post, I share best practices –…
Before diving into this post on the last two letters for the AIDA model (Desire and Action), review the previous one that covered Awareness and Interest. Once people know who you are and are interested, it is time to move them further along in the process…
Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which has…
Do you use Facebook, Twitter, and LinkedIn, but aren’t sure what to post on each channel? Read my post on what type of content fits bits for your different channels.
By now, you have probably realized that Twitter is likely not a fad that is going to simple fade away. Their latest numbers report 255 million active users, who are sending 500 million tweets per day. Although the numbers are…
