I wrote this checklist in 2018 for another site and most of it is still relevant. Some of the tools have been updated so the screenshots will look a bit different. Since I’ve received questions recently about SEO, this seems…
Although there are basic SEO principles that apply to all business, there are special considerations for local businesses who need to physically see their customers. This includes local stores, lawyers, accountants, dentists and more. These are also the services people…
Do you know what to monitor with SEO and how to tie it into business goals? In my recent Supermetrics post, I highlighted some things that have changed with SEO, what that means for your content, some metrics you can…
Migrating a web site can be very stressful. You need to appeal to users and search engines when you transition. I’ve put together a checklist of some tips for an easier (not easy!) transition over at ASPE-ROI. You can read…
Google is looking for concise descriptions that are relevant to the searcher’s query. If your title tag does not meet that criteria, Google may pull from content on your page instead.
