Businesses need a localized online presence for mobile users

No surprise that smart phones are the device of choice which requires business to think strategically about how local customers are going to find them.  Information people look up online about a business or restaurant’s location must be up to date. If you’re in doubt, check your listing on various…

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Use Google Analytics to measure visitor actions

When you look at data in your analytics account, you can see which pages visitors are viewing on your web-site.  If you see a large number of people going to your volunteer sign-up page, that’s a good thing, right? Well, maybe not.  It’s possible to have a lot of people…

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Considering a mobile giving campaign?

Mobile giving is appealing to more and more nonprofits as another method of increasing donations.  However, before you jump in too quickly, make sure you read the fine print.  You need to be aware of set-up fees, the percentage of the gift that your specific vendor charges, and any other…

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