Getting the attention of your supporters is only getting harder. And no, email is not dead. You likely communicate with an e-newsletter which you hope is read by your recipients.The first thing I do when I open my work or personal email is scroll for subject lines (and recipient) to…
Creating an Email Newsletter
Many organizations, companies, and nonprofits incorporate email marketing into their overall business plan. However, email marketing is more than just creating an email or e-newsletter and sending it out to a list. To increase the chances of your email being opened, read, and acted upon, it’s important to have a…
Getting started with your HTML newsletter.
At BarCamp last month, I attended a session given by Julia Anderson of Unmatched Style. She shared some tips for people who are getting started with HTML newsletters. I’ve listed four of them below. Have a goal in mind – This sounds simple but is often overlooked. Why are you…
