Getting the attention of your supporters is only getting harder. And no, email is not dead. You likely communicate with an e-newsletter which you hope is read by your recipients.The first thing I do when I open my work or…
Many organizations, companies, and nonprofits incorporate email marketing into their overall business plan. However, email marketing is more than just creating an email or e-newsletter and sending it out to a list. To increase the chances of your email being…
At BarCamp last month, I attended a session given by Julia Anderson of Unmatched Style. She shared some tips for people who are getting started with HTML newsletters. I’ve listed four of them below. Have a goal in mind –…
At BarCamp last month, I attended a session given by Julia Anderson of Unmatched Style. She shared some tips for people who are getting started with HTML newsletters. Have a goal in mind – This sounds simple but is often…
Michael Cervino addresses this question in Chapter 8 of “Managing Technology to Meet Your Mission.” Instead of just jumping on the Web 2.0 train, think about your expectations for each of these tools. For example, people generally think of LinkedIn…
With the cost of mail, and well, just about everything these days, nonprofits may want to consider emailing their newsletters and saving the cost to print and mail a paper newsletter. One solution I like is by Vertical Response. They…
