Smartphones, Subject lines, and Spam

Getting the attention of your supporters is only getting harder.  And no, email is not dead.  You likely communicate with an e-newsletter which you hope is read by your recipients.The first thing I do when I open my work or personal email is scroll for subject lines (and recipient) to…

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Creating an Email Newsletter

Many organizations, companies, and nonprofits incorporate email marketing into their overall business plan. However, email marketing is more than just creating an email or e-newsletter and sending it out to a list. To increase the chances of your email being opened, read, and acted upon, it’s important to have a…

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Getting started with your HTML newsletter.

At BarCamp last month, I attended a session given by Julia Anderson of Unmatched Style. She shared some tips for people who are getting started with HTML newsletters.  I’ve listed four of them below. Have a goal in mind – This sounds simple but is often overlooked. Why are you…

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