This presentation was given to nonprofits in Charleston SC by Tina Arnoldi of 360 Internet Strategy at the third annual Googlefest conference. Topics covered include Docs, Analytics, AdWords, Calendar, Groups,Sites and an overview of requirements for the Google for Nonprofits program. Google for Nonprofits – Googlefest – June 2014 from…
How’s the visitor flow on your website? (Watching for drop-offs)
As a Google Analytics consultant, I can caught up on clicks as much as the next person. But it’s more than counting clicks in your Google Analytics account. You need to look at the full visitor flow and not just actions in isolation. Focus on answering the question: “How can…
How nonprofits can increase year-end online donations
People look online for everything – including information on which nonprofits to support. How can you encourage them to give to you once they find your nonprofit site? Don’t hide your “donate now” button. Make sure it’s very easy to see on your site. Don’t ask for too much info….