With 3.8 million apps available for Android users and 2 million apps in Apple’s App Store, it can be tough for an app developer to stand out among the competition. But with Google’s Universal App Campaigns (UAC), developers have an opportunity to market their mobile apps with targeting options based on audience demographics…
How to implement a successful mobile marketing strategy
Mobile as a marketing strategy isn’t a new idea to anyone, but the landscape is changing quickly. Back in 2015, Google told us it would be expanding its use of mobile-friendliness as a ranking signal. More recently, in early 2018, they stated that page speed will be a ranking factor for mobile…
Smartphones, Subject lines, and Spam
Getting the attention of your supporters is only getting harder. And no, email is not dead. You likely communicate with an e-newsletter which you hope is read by your recipients.The first thing I do when I open my work or personal email is scroll for subject lines (and recipient) to…