Getting started with Universal App Campaigns

With 3.8 million apps available for Android users and 2 million apps in Apple’s App Store, it can be tough for an app developer to stand out among the competition. But with Google’s Universal App Campaigns (UAC), developers have an opportunity to market their mobile apps with targeting options based on audience demographics…

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Smartphones, Subject lines, and Spam

Getting the attention of your supporters is only getting harder.  And no, email is not dead.  You likely communicate with an e-newsletter which you hope is read by your recipients.The first thing I do when I open my work or personal email is scroll for subject lines (and recipient) to…

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