Mobile matters across the entire buyer journey. View my recent post on Supermetrics to learn how to best measure this activity.
Migrating a web site can be very stressful. You need to appeal to users and search engines when you transition. I’ve put together a checklist of some tips for an easier (not easy!) transition over at ASPE-ROI. You can read the full post here.
Below are some of my top tips for SEO: View the Google landscape Identify goal keywords Put keywords in your page tags Look for inbound links Create content Use the Search Console Check your rank Pay attention to social Create videos I expand on each of these at ASPE-ROI.com