When prospects talk to me about doing a Google ad campaign, they generally are referring to the ads that show up when people Search specific words on Google.com. But there are multiple Google ad campaign types available. Below I describe…
If you are thinking about starting a Google Ads campaign, below are questions that will help you think through it whether you run it in-house or through an agency. You can also make a copy of my Google document with…
Stuck in a rut? Maybe your routine is boring and you don’t know how to get out of it. Your rut could be a job that you’ve been in too long. You’re scared to make a change or have had…
I recently wrote an article for Theravive.com exploring how voice technology may impact the way we interact with each other. There does seem to be both pros and cons based on what experts told me. You can read the full…
All of us work online in some capacity. In fact, much of our socializing (Facebook) and “life management” (paying bills, etc…) happens on the internet. It’s not good for any of us. Research shows that our internet use impacts productivity…
Mobile matters across the entire buyer journey. View my recent post on Supermetrics to learn how to best measure this activity.
