Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which has…
Are you generating enough site traffic? Are there enough visitors each month that engage with your content and spend time on your site? Those are good things, but the important question is how you are doing with conversions, as that…
There are differing opinions on what to track with web metrics and some of it is dependent on what is important to you. This post is by no means the final authority, but rather some things I’ve picked up along…
