I’m speaking at Geekend this weekend on Google Analytics. Anyone who has used this tool will probably agree that the amount of data it provides can be overwhelming. To keep yourself from becoming inundated with all those numbers, it’s important to start out with some questions. Are people clicking through…
Clients, Clients, and More Clients by Larina Kase
Your ability to get clients depends on your ability to connect. In Clients, Clients, and More Clients, Larina Kase talks about this process. Connections will only form if you are willing to make time for them. When you’re connecting with someone, be able to clearly explain what it is you…
Differentiate or Die by Jack Trout & Steven Rivkin
Your company isn’t the only game in town, so how can you be competitive and stay in business in this economic environment? Trout & Rivken’s book is about the importance of differentiating yourself from your competitors. Trying to be all things to all people is a mistake. Instead, find a…
