Guest post by Todd Baylis, Qgiv Both large and small nonprofit organizations are witnessing how technology makes fundraising easier. From giving supporters a quicker, easier way to donate, to providing the ability to analyze and track donations, there are major…
I’m speaking at Geekend this weekend on Google Analytics. Anyone who has used this tool will probably agree that the amount of data it provides can be overwhelming. To keep yourself from becoming inundated with all those numbers, it’s important…
Your ability to get clients depends on your ability to connect. In Clients, Clients, and More Clients, Larina Kase talks about this process. Connections will only form if you are willing to make time for them. When you’re connecting with…
Your company isn’t the only game in town, so how can you be competitive and stay in business in this economic environment? Trout & Rivken’s book is about the importance of differentiating yourself from your competitors. Trying to be all…
Marketing has changed from something you do to customers to something you do with them. Customers want to be involved in the development of products and have a forum for sharing their opinions. As Silverman explains, their desire to be…
Clearly, I’m pretty caught up in all things online and have made the effort to cut down on paper. However, I came across some interesting facts that make a good case for continuing to use direct mail. Direct mail generated…
