Social Media Across the Funnel: Desire & Action (Part II)

Before diving into this post on the last two letters for the AIDA model (Desire and Action), review the previous one that covered Awareness and Interest. Once people know who you are and are interested, it is time to move them further along in the process with Desire and Action. Read the full post about these last two steps…

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Marketing Highlights from the Google Expert Summit in Canada

When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and recommendations related to marketing: You need goals in your Google…

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