Google Sheets vs Excel: Which is better for digital marketing?
Visit Supermetrics for my full post on what to consider when deciding between Excel and Google Sheets.
marketing
Social Media Across the Funnel: Desire & Action (Part II)
Before diving into this post on the last two letters for the AIDA model (Desire and Action), review the previous one that covered Awareness and Interest. Once people know who you are and are interested, it is time to move them further along in the process…
Marketing Highlights from the Google Expert Summit in Canada
When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and…
Is Your Business Ready For Voice Search?
Voice search is the new mobile. More than a passing trend, it’s a technology that businesses need to pay attention to as the use of it continues to grow. People use voice search everywhere – whether at home where no one…
Optimize Your Personal Brand Online
I recently wrote a “how-to” on FastCompany.com with top tips for optimizing your personal brand. Whether you are reasonably content at your current job or seeking a new opportunity, know that people are looking at your online presence. If you…
Should you hire an online marketing consultant?
I have a mix of clients – some who say “I don’t understand any of this stuff” and others who tell me they “sort of” get it. When is it time to hire an online marketing consultant and how do…