PPC Marketing: The Ultimate Guide for Digital Marketers

PPC Marketing: The Ultimate Guide for Digital Marketers

PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with advertising on Google, it is also available for other channels…

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Liking and Subscribing on Facebook

If you can’t keep up with the changes in Facebook, I don’t blame you. It seems like there’s always a new feature or a change in a privacy setting. I’m not listing everything new in this post, but want to point out a couple things of interest. Did you know…

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You’re on Facebook. Now what?

I recently did a blog post for the Foundation Center’s Glasspockets blog. Although it was geared towards foundations with Facebook pages, the tips are useful for any organization. Whether you work for a foundation, another nonprofit, or a for-profit, I hope these suggestions are helpful for your page. Please view…

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