PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with…
If you can’t keep up with the changes in Facebook, I don’t blame you. It seems like there’s always a new feature or a change in a privacy setting. I’m not listing everything new in this post, but want to…
I recently did a blog post for the Foundation Center’s Glasspockets blog. Although it was geared towards foundations with Facebook pages, the tips are useful for any organization. Whether you work for a foundation, another nonprofit, or a for-profit, I…
The internet is a breeding ground for scammers. It is possible to use the internet safely, as long as you are a “savvy surfer”. These are a few steps you can take to stay safe online. Be careful on Facebook:…
You have a Facebook fan page, but you’re not quite sure what you should do with it. Here are three tips for making the most of your Facebook presence. 1) Talk to people who “like” you. If someone comments on…
If you have an account on one of these social networks, should you bother with the other one? At first, it can seem to be just too much, but once you get the hang of it, you’ll find it’s manageable. …
